Privacy Policy

Privacy Policy

Last Updated January 14, 2025

We are delighted about the visit of our website. We would like to inform you below about the processing of your personal data on our website.

Controller 

Solero Technologies, LLC

600 Highway 32 East, Water Valley, MS 38965

USA

Contact:

E-mail: hr@solerotech.com

External Data Protection Officer according to GDPR 

DDSK GmbH

Dr.-Klein-Str. 29

88069 Tettnang

Germany

Contact:

E-mail: datenschutz.de@solerotech.com

Terms

The special terms used in this privacy policy are to be understood as legally defined in Art.4 GDPR.

The terms “user” and “website visitor” are used synonymously in our privacy policy. 

Recipient of data 

Recipients of data are named in our privacy policy under the respective category/heading.

Categories of data subjects

The categories of data subjects are website visitors and other users of online services.

By using THIS website, you agree to be bound by this Privacy Policy. If you do not agree with any of the terms of the Privacy Policy, please do not use THIS website OR PROVIDE US WITH YOUR INFORMATION.

General information on data processing on the website

What this Privacy Policy Covers

This Privacy Policy applies to our collection, use and sharing of your personal information (a) when you visit our website at https://solerotechnologies.com/ and its related sites (collectively, the “Site”), (b) receive our communications or participate in our online or offline activities or events, (c) fill out a job application on our website, and (d) that we obtain from third parties such as resellers, database vendors, content publishers and suppliers. This Privacy Policy does not apply to any other information or websites not owned or operated by Solero or information collected by Solero by other means. 

Automated data processing (log files etc.)

This Privacy Policy is designed to help you understand how Solero Technologies, LLC and its affiliates (“Solero”, “we” or “us”) collects, uses and shares personal information collected through this website. We value your privacy, and we will not share your personal information with third parties except as described in this Privacy Policy without your consent.

Our website can be visited without actively providing personal information about the user. However, every time our website is accessed, we automatically store access data (server log files), such as the name of the internet service provider, the operating system used, the website the user visited us from, the date and duration of the visit and the name of the file accessed, as well the IP address of the device used (for security reasons, such as to recognise attacks on our website) for a period of 7 days.  This data is not merged with other data sources. We process and use the data for the following purposes: provision of the website, prevention and detection of errors/malfunctions, and the abuse of the website.

Data categories:

Meta and communication data (e.g. IP address, date and time of access, time, type of HTTP request, website from which access is made (referrer URL), browser used and, if applicable, operating system of the accessing computer (user agent))

Purpose of the processing

Prevention and detection of errors/malfunctions, detection of abuse of the website

Legal basis

Legitimate interest according to Art. 6 para. 1 lit. f) GDPR

Legitimate interests:

Fraud prevention to detect abuse of the website

Required cookies (functionality, opt-out links, etc.)

We use cookies on our website to enable the use of the basic functions on our website and to provide the service requested by the user. Cookies are a standard Internet technology for storing and retrieving information for website users. Cookies represent information and/or data that can be stored on the user’s end device, for example. With classic cookie technology, the user’s browser is instructed to store certain information on the user’s device when a specific website is accessed. 

Strictly required cookies are used to provide a digital service expressly requested by the user, e.g:

  • Cookies for error analysis and security purposes
  • Cookies for storing logins 
  • Cookies for storing data in online forms if the form extends over several pages
  • Cookies for saving (language) settings
  • Cookies to store articles in the shopping basket by users to complete the purchase 
  • Cookies for storing consent or withdrawal (opt-in, opt-out)

Some of the cookies used (session cookies) are erased after the end of the browser session, i.e. after closing the browser. 

Cookies can be erased by users afterwards to remove data that the website has stored on the user’s computer.

The data processing described may also relate to information that is not personal but constitutes information within the meaning of the TDDDG. In these cases, this information may be necessary for the use of an expressly requested service and may therefore be stored in accordance with § 25 TDDDG. 

Legal basis

Legitimate interests (Art. 6 para. 1 lit. f) GDPR in conjunction with § 25 para. 2 no. 2 TDDDG), consent (Art. 6 para. 1 lit. a) GDPR in conjunction with § 25 para. 1 TDDDG

Legitimate interests:

Storage of opt-in preferences, ensuring the functionality of the website, maintaining user status across the entire website

Storage and processing of not required information and data

Beyond the required scope, user data may be processed by cookies, similar technologies or application-related technologies, e.g. for the purpose of (cross-website) tracking or personalized advertising etc.. Data may be transmitted to third-party providers. The storage and further processing of user data that is not necessary to provide the digital service, is then carried out on the basis of consent within the meaning of Art. 6 para. 1 lit. a) GDPR (if applicable in conjunction with § 25 para. 1 sentence 2 TDDDG).

How Can You Disable Cookies and Other Tracking Technology?

Most browsers let you remove or reject cookies. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. For more information about cookies, including how to see what cookies have been set on your computer or mobile device and how to manage and delete them, visit www.allaboutcookies.org and www.youronlinechoices.com.

Some Internet browsers also may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.

Consent Management Platforms (Consent Management)

We use a consent management procedure on our online offering in order to be able to prove, store and manage the consent granted by our website visitors in accordance with the requirements of the GDPR. The consent management platform used helps us to identify all cookies and tracking technologies and to control them based on the consent status. At the same time, visitors to our website can use the consent management service we have integrated to manage the consents and preferences granted (optional setting of cookies and other technologies that are not required) or revoke consent at any time using the button. 

The status of the consent is stored on the server and/or in a cookie (so-called opt-in cookie) or a comparable technology in order to be able to assign the consent to a user or their device. The time of the declaration of consent is also recorded.

Data categories:

Consent data (consent ID and number, time consent was given, opt-in or opt-out), meta and communication data (e.g. device information, IP addresses)

Purposes of processing:

Fulfilment of accountability, consent management

Legal basis:

Legal obligation (Art. 6 para. 1 lit. c) GDPR in conjunction with Art. 7 GDPR)

Manage consent/revocation 

Follow me Darling

Recipient:

Plugin for WordPress by Jonk @ Follow me Darling

Third country transfer:

Based on the adequacy decision of the European Commission for the country USA

Website support and consulting, web agency

We have commissioned a web agency to provide support and advice for services and applications on our website. This agency supports us in all activities related to the design and functionality of our website. In this context, the web agency selected by us receives the access data for our website in order to make necessary adjustments and changes, such as the design of forms or other programming activities.

Access to personal data, such as data from forms or log data of website visitors, cannot be ruled out. The web agency therefore acts as a processor for us and only acts on our instructions. Data is not processed for any other purpose. 

Data categories:

Usage data (e.g. access times), Meta and communication data (e.g. device information, IP addresses), Contact data (e.g. email address), Content data (e.g. text information

Purposes of processing:

Support for web analysis and optimization, analysis of user behavior on the website (website interaction) for web optimization and reach measurement, checking the utilization of the website

Legal basis:

Legitimate interests (Art. 6 para. 1 lit. f) GDPR)

Legitimate interests: 

Support and assistance with website maintenance through high level of technical expertise, efficiency through outsourcing

Creative360

Recipient:

Neckarstraße 146, 70190 Stuttgart, Germany

Third country transfer:

Does not take place.

Web analysis and optimization

We use procedures on our website to analyse user behaviour and measure reach. For this purpose, information about the behaviour, interests or demographic information of visitors is collected to determine whether and where our website needs to be optimized or adapted (e.g. forms on the website, improved placement of buttons or call-to-action buttons, etc.). 

We can also measure the click and scroll behaviour of website visitors. Among other things, this helps us to recognize at what time our website, its functions or content are most frequented. 

This data is collected through the use of certain technologies (e.g. cookies). The cookies are stored on users’ end devices as part of client-side tracking when they visit our website. 

We take precautions to protect the identity of our website visitors. We do not process any clear data of website visitors for the purpose of web analyses and optimization. 

Website visitors get an ID (identification code) when they visit the website so that they can be recognized when they return. The IDs and associated information are stored in user profiles. In addition, the IP addresses of website visitors are anonymized and the storage duration of cookies is reduced.

Data categories:

Usage data (e.g. websites visited, interest in content, access times), demographic characteristics (age, gender), meta and communication data (e.g. device information, anonymized IP addresses, location data), contact data (e.g. e-mail address), content data (e.g. text details)

Purposes of processing:

Checking the status of target achievement (success control) of all online activities: Analysis of user behaviour on the website (website interaction) for web optimization and reach measurement, checking the utilization of the website, lead evaluation, sales increase, budget control

Legal basis:

Consent (Art. 6 para. 1 lit. a) GDPR); legitimate interests (Art. 6 para. 1 lit. a) GDPR )

Google Analytics

Recipient:

Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland

Third country transfer:

Based on the adequacy decision of the European Commission for the country USA

Google Tag Manager

Recipient:

Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland

Third country transfer:

Based on the adequacy decision of the European Commission for the country USA

WP Statistics

Recipient:

VeronaLabs OÜ; Tornimäe 5, 10145, Tallinn, Estonia

Third country transfer:

Does not take place.

Online marketing

Search Engine Marketing (advertising in search engines)

We use search engine marketing methods. Search engine marketing includes all measures that are suitable for improving the visibility of our website in the organic or non-organic search results of search engines, increasing our reach and through there increasing traffic (visitor traffic) to our website. We can also use search engine marketing to generate new prospects (leads). The search engine provider sells us advertising space on the search engine results page or on websites of partners of the search engine providers.

The ads can therefore be displayed on various external platforms or websites. The ads are displayed to users in the form of text, display or video ads. 

We create a campaign for search engine advertising via our tracking tool and store various dimensions to be collected by the search engine provider, e.g. user location, device information and target groups (demographic characteristics). This enables us to gain further insights into the interests in our content/products and, if necessary, to recognize trends.

The process is implemented using a cookie or similar technology. When a visitor visits our website or searches for a specific keyword within the search engine used (e.g. Google), a cookie or similar technology is set on the website visitor’s end device. This data may include, for example, user locations and device information, which is transmitted to the search engine provider’s server. The search engine provider aggregates this data and makes it available to us automatically in the form of a statistical analysis via a dashboard in our account with the search engine provider. 

The statistics provide us with information about which of our ads were clicked on, how often and at what prices, and if our marketing measures led to a event (e.g. downloading a PDF or playing a video) or a conversion (e.g. purchase of a product or registration on our website). The evaluation serves to analyze the success of our online activities. Each click on our ad incurs costs, which are then recorded in our tracking tool via a platform or website. The recording is used for budget and success control. We cannot identify individual users on the basis of this information.

Note: 

Website visitor data (e.g. name and e-mail address) can be assigned directly if they are logged into their account with the search engine provider. If assignment via the profile is not desired, the website visitor must log out of the search engine provider before visiting our website.

Data categories:

User and interaction data (e.g. websites visited, interest in content, access times), meta and communication data (e.g. device information, anonymized IP addresses), location data if applicable, contact data (e.g. email addresses)

Purposes of processing:

Increase in sales and reach, conversion measurement, target group formation, identification of trends for the development of marketing strategies

Legal basis:

Consent (Art. 6 para. 1 lit. a) GDPR )

Google Fonts

Recipient:

Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland

Third country transfer:

Based on the adequacy decision of the European Commission for the country USA

Presence on social media

We have a company profile on social networks and career platforms to increase our visibility among potential customers and interested parties and to make our company visible to the public.

Social networks help us to increase our reach and actively promote interaction and communication with users. Social media activity and communication is very important in attracting new customers and employees. Social media and the website can be used to share relevant information about our company, publish events and communicate important short-term announcements and job postings. They also help us to communicate quickly and easily with users.

Social media platform operators create user profiles based on user behaviour, for example by listing interests (likes, shares). These are used to adapt advertisements to the interests of target groups. When users are active on social media channels, cookies or other technologies are regularly stored on users’ end devices, in some cases regardless of whether they are registered users of the social network.

Insights (statistics)

The data evaluated from the social media platform operators is provided to us in the form of anonymized statistics, which means that it no longer contains any personal data of users. We can use the statistics to see, for example, how often and at what time our social media profile was visited. It is currently not possible for fan page operators to deactivate this function. We therefore have no influence on the extent to which data is processed by social media platforms. 

Social Media Messenger 

In connection with the use of social media, we may use the associated messengers to be able to communicate easily with users. The security of individual services may depend on the user’s account settings. Even in the case of end-to-end encryption, the social media platform operator can draw conclusions about the fact that and when users communicate with us. Location data can also be recorded.

Depending on where the social network is operated, user data may be processed outside the European Union or outside the European Economic Area. The processing may result in risks for users, as it makes it more difficult for them to enforce their own rights. 

Data categories:

User names (e.g. surname, first name), contact data (e.g. e-mail address), content data (e.g. text details, photographs, videos), usage and interaction data (e.g. websites visited, interests, likes, shares, access times), meta and communication data (e.g. device information, IP address, location data if applicable)

Purposes of processing:

Increasing reach, awareness-raising activities, rapid networking 

Legal basis:

Legitimate interests (Art. 6 para. 1 lit. f) GDPR), consent (Art. 6 para. 1 lit. a) GDPR)

Legitimate interests:

Interaction and communication on social media presence, profit increase, insights about target groups

Facebook

Recipient:

Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Irland

Third country transfer:

Based on the adequacy decision of the European Commission for the country USA

LinkedIn

Recipient:

LinkedIn Corporation, 1000 West Maude Avenue, Sunnyvale, CA 94085, USA

Third country transfer:

Based on the adequacy decision of the European Commission for the country USA

Plugins and integrated third-party content

Functions and elements obtained from WordPress are integrated on our website. The plugins on the website are used to display texts and forms. 

If this content is accessed by website visitors, information and data is collected and linked to the website visitor’s end device in the form of cookies or other technologies and transmitted to our servers. This provides us with usage and interaction data of the website visitor. We can analyse this data in the form of statistics via a dashboard. The statistics we receive do not contain any clear user data. 

Without this processing operation, it is not possible to load and display this third-party content.

Data categories:

Usage data (e.g. websites visited, interests, access time), meta and communication data (e.g. device information, anonymized IP address) 

Purposes of processing:

Presentation of the website

Legal basis:

Legitimate interest (Art. 6 para. 1 lit. f) GDPR) in conj. with §25 para. 1 TDDDG

Legitimate interests:

User-friendly presentation of the website

Internal area and digital services

Contact us

On our online offering, we offer the option of contacting us directly or requesting information via various contact options. 

In the event of contact being made, we process the data of the person making the enquiry to the extent necessary for answering or handling their enquiry. Which data is processed depends on the way in which contact is made with us.

Data categories:

Master data (e.g. name, address), contact data (e.g. email address, telephone number), content data (e.g. text input, photographs, videos), usage data (e.g. interests, access times), meta and communication data (e.g. device information, IP address).

Purposes of processing:

Processing requests

Legal basis:

Consent (Art. 6 para. 1 lit. a) GDPR), fulfilment or initiation of a contract (Art. 6 para. 1 lit. b) GDPR)

Further mandatory information on data processing 

Data transfer

We transfer the personal data of website visitors for internal purposes (e.g. for internal administration or to the HR department in order to comply with legal or contractual obligations). Internal data transfer or the disclosure of data only occurs to the extent necessary, under the pertinent data protection provisions.

It may be necessary for us to disclose personal data in order to perform contracts or to fulfil a legal obligation. If we are not receiving the personal data, it may not be possible to conclude the contract with the data subject. 

If your data is processed outside the EU/EEA, in third countries (e.g. USA), we ensure that the legal requirements of Art. 44 et seq. GDPR are fulfilled. We take additional measures to ensure the highest possible level of protection for the personal data of data subjects. The guarantee applicable to the transfer to third countries is specified in our privacy policy under the respective recipients. 

Data processing 

Recipients of personal data may act as data processors. We have concluded “data processing agreements” with them in accordance with Art. 28 para. 3 GDPR. This means that the processors may only process your personal data on explicit instruction. Processors take adequate technical and organizational measures to process your data securely and in accordance with our instructions.

Storage period

In principle, we store the data of visitors to our online offering for as long as needed to render our service or to the extent that the European body issuing directives and regulations or another legislator stipulates in laws and regulations to which we are subject. In all other cases, we delete personal data once the purpose has been fulfilled, with the exception of data that we need to continue to store to comply with legal obligations (e.g. if retention periods under tax law and trade law require us to keep documents such as contracts and invoices for a certain period of time).

Automated decision-making (including profiling)

We do not use automated decision-making or profiling in accordance with Art. 22 GDPR

Legal bases

The relevant legal bases are primarily arise from the GDPR. They are supplemented by national laws of the member states and can, if applicable, be applied alongside or in addition to the GDPR. 

Consent:

Art. 6 para.1 lit. a) GDPR serves as the legal basis for data processing activities for which we have obtained consent for a specific processing purpose. 

Performance of a contract:

Article 6 (1) (b) serves as the legal basis for processing re-quired to perform a contract to which the data subject is a contractual party or for taking steps prior to entering into a contract, at the request of the data subject.

Legal obligation:

Article 6 (1) (c) GDPR is the legal basis for processing that is required to comply with a legal obligation.

Vital interests:

Article 6 (1) (d) GDPR serves as the legal basis if the processing is necessary to protect the vital interests of the data subject or another natural person.

Public interest:

Article 6 (1) (e) GDPR serves as the legal basis for processing that is necessary to perform a task in the public interest or to exercise public force that is transferred to the controller.

Legitimate interest:

Article 6 (1) (f) GDPR serves as the legal basis for processing that is necessary to protect the legitimate interests of the controller or a third party, provided this is not out-weighed by the interests or fundamental rights and funda-mental freedoms of the data subject that require personal da-ta to be protected, particularly if the data subject is a child.

Rights of data subjects

Right to information

Pursuant to Art. 15 GDPR, data subjects have the right to request confirmation as to whether we are processing data concerning them. They can request information about this data as well as the further information listed in Art. 15 para. 1 GDPR and a copy of their data.

Right to rectification:

Pursuant to article 16 GDPR, data subjects have the right to request that data relating to them, and that we process, be rectified or completed.

Right to erasure:

Pursuant to article 17 GDPR, data subjects have the right to request that data relating to them be erased without delay. Alternatively, they can request that we restrict the processing of their data, pursuant to article 18 GDPR.

Right to data portability:

Pursuant to article 20 GDPR, data subjects have the right to request that data made available to us by them be provided and transferred to another controller.

Right to lodge a complaint:

In addition, data subjects have the right to lodge a complaint with the supervisory authority responsible for them, under article 77 GDPR.

Right to object:

If personal data is processed on the basis of legitimate interests pursuant to article 6 (1) (1) (f) GDPR, under article 21 GDPR data subjects have the right to object to the processing of their personal data, provided there are reasons for this that arise from their particular situation or the objection relates to direct advertising. In the latter case, data subjects have a general right to object that is to be put into effect by us without a particular situation being stated.

Withdrawal of consent

Some data processing procedures can only be carried out with the express consent of the data subject. You have the option to withdraw any consent you have already given. All you need to do is send an email to: datenschutz.de@solerotech.com. 

The legality of the data processing carried out up to the point of withdrawal shall remain unaffected by the withdrawal.

Notice to California Residents

The following section applies to California residents.

The California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, the “CPRA”) creates consumer privacy rights and requires businesses to make disclosures about their privacy policies and practices. Pursuant to the CPRA, both our privacy practices and your privacy rights are discussed in detail in the following information.

Personal Information We Collect. We collect your personal information when you interact with our Site or otherwise communicate with us. For the purposes of this Privacy Policy, “personal information” means information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device. We have collected the following categories of personal information covered by the CPRA from consumers within the past 12 months, and have used it for the following business purposes:

Category of Personal Information CollectedBusiness Purpose of CollectionSource(s) of Information
Identifiers, including real name, telephone number, postal address, email address, unique personal identifier, online identifier, and Internet Protocol addressTo provide you with our products, market our products to you, and to consider you for employmentDirectly from you when you contact us, apply for employment through our Site, or otherwise provide your information, as passively when you interact with our Site
Characteristics of protected classifications under California or federal law, including age or date of birth, race, color, national origin, physical disabilities, mental disabilities, medical condition, sex, military or veteran status, and criminal conviction historyTo consider you for employmentDirectly from you if you share this information in connection with an employment application
Occupation, professional, or employment-related informationTo consider you for employmentDirectly from you if you share this information in connection with an employment application
Internet or other electronic network activity information, including browsing history, search history, and information regarding an individual’s interaction with an internet Web site, application or advertisementTo provide you more relevant content, track original Site visits, and optimize your Site experience as well as to ensure our systems are properly functioningPassively when you visit our Site
Geolocation DataTo assist in marketing and identify Site traffic patternsPassively when you visit our Site

We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible business purposes without providing you notice. We will only retain your information as long as it is reasonably necessary for the purposes for which it was collected.

Sharing Your Information. We do not share your personal information with third parties for cross-context behavioral advertising purposes or otherwise sell your personal information but may disclose it to third parties for a business purpose. Specifically, in the past 12 months we have disclosed identifiers such as online identifiers and IP address, geolocation data, and Internet or other electronic network activity information to our third-party service providers, including internet service providers, operating systems and platforms, and marketing intelligence service providers.

Your Rights. California residents have certain rights regarding your personal information:

  • Right to Know. You may request no more than twice in a 12-month period that we provide you with copies of specific personal information we have collected, sold, or disclosed about you.
  • Right to Correct. You may request that we correct inaccurate personal information we maintain about you.
  • Right to Delete. You may request that we delete certain personal information we have collected about you, with certain exceptions.
  • Shine the Light. Under California’s “Shine the Light” law, you have the right to ask us once a year if we have shared your personal information with third parties for direct marketing purposes. We do not share your personal information with third parties for these purposes.

Exercising Your Rights. To exercise your rights above, please submit a request to us by clicking here , or contacting us as detailed at the end of this Privacy Policy. Please describe your request with sufficient detail so we can properly respond to your request. As part of your request, please specify which right you are exercising and be prepared to provide your name and contact information. We may ask for additional information to verify your identity. The information you provide in your request and any follow up information we ask for from you will be used solely to verify your request. After receiving your request, we may need to contact you for further information and will notify you if your request has been granted or declined, or if an exception applies to your request. Only you or an individual designated as your authorized agent to act on your behalf may make a request related to your personal information. We may not discriminate against you if you choose to exercise your rights.

Responding to Your Rights Request. We will try to respond to your request within 45 days. If we need more time, we will contact you with the reason we need more time and the extension period. We will deliver our written response by mail or electronically, at your option. In response to your request to know, we will only disclose the information we have collected in the 12 months prior to our receipt of your request. Our response will also explain the reasons we cannot comply with any request, if applicable. We do not charge a fee to process or respond to your request unless your request is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate prior to completing your request.

External links

Our website contains links to the online offerings of other providers. We would like to point out that we have no influence on the content of the linked websites and the compliance with data protection regulations by their providers.

Changes to this Privacy Policy

We reserve the right to amend this information on data protection, in compliance with the applicable data protection provisions, if changes are made to our online offering so that it complies with the legal requirements.

How to Contact Us

If you have questions about our products generally, please contact us as follows:

Fill out and send an online form at our Contact page.

If you are a California resident wishing to exercise your rights under California law, including the CPRA, please complete the CPRA Request Form.

or

Solero Technologies, LLC
600 Highway 32 East
Water Valley, MS 38965
USA
Email: hr@solerotech.com
Phone: 662.473.3100, ext. 35750

How to Contact Us

If you have questions about this Privacy Policy or our products generally, please contact us as follows:

Fill out and send an online form at our Contact page.

If you are a California resident wishing to exercise your rights under California law, including the CPRA, please complete the CPRA Request Form.

or

Solero Technologies, LLC
600 Highway 32 East
Water Valley, MS 38965
USA
Email: hr@solerotech.com
Phone: 662.473.3100, ext. 35750