By staying agile and responsive to industry trends, we ensure Markdorf remains a leader in clutch technology.
Bernd Friedrich, Plant Manager
Meet Bernd Friedrich, Plant Manager
Bernd, 55, is a passionate motorbike enthusiast and a dynamic leader at Solero Markdorf. With a background in mechanical engineering and automation, he has held various roles—including process engineer and project manager—and gained international experience in Sibiu, Romania. After a transformative sabbatical riding the Trans-Siberian Express and exploring Australia and New Zealand, Bernd joined Markdorf as a Production Manager. He and his wife share a love for motorcycling—she’s currently building her confidence to join him on long-distance rides.
Can you tell us about Markdorf’s role within Solero?
“We are Solero’s only plant dedicated mainly to clutch production. Our small, high-profit team plays a key role in Solero’s success, particularly in the commercial vehicle sector. We focus on advanced electromagnetic and pneumatic clutches, delivering solutions that enhance safety, efficiency, durability, and sustainability.”
What sets Markdorf apart in terms of products and industries?
“As Solero’s center of excellence for clutch technology, we develop industry-leading solutions that optimize vehicle performance. Our LINNIG A/C compressor clutches, widely used in commercial vehicles, help minimize energy losses and improve overall efficiency.
With sustainability driving industry change, our expertise in energy-efficient clutch solutions positions us at the forefront of this transition. We’re meeting the growing demand for eco-friendly, high-performance components that support cleaner, more efficient mobility. Beyond product development, our strong aftermarket support ensures customers have everything they need—from installation guidance to replacement parts—for long-term performance and reliability.”
With changing market demands and new vehicle technologies, how is Markdorf evolving to stay ahead?
“Our focus is on continuous innovation—developing new clutch solutions that align with evolving vehicle technologies. As hybrid and electric vehicle adoption increases, we’re adapting our products to support these markets. We’re also expanding beyond traditional automotive applications, exploring opportunities in off-highway and specialized vehicle sectors. By staying agile and responsive to industry trends, we ensure Markdorf remains a leader in clutch technology.”
How does your plant contribute to Solero’s global goals?
“Our clutch technology plays a vital role in driving more efficient and sustainable mobility. By enhancing energy efficiency and reducing emissions in commercial vehicles, we directly support Solero’s mission to advance both technology and environmental responsibility.
Though we are a small-volume plant, our high-value production and dedication to quality make us a trusted partner for OEMs and Tier 1 suppliers worldwide.”
How would you describe the culture at Markdorf?
“We foster a family-like atmosphere where transparency and open communication are key. We hold monthly meetings to share business updates, revenue insights, and plant developments. Every opinion matters, and teamwork is essential.
Think of us like a soccer team—each player brings unique skills, and together, we work toward a common goal. Because we’re a small team, everyone takes on a broader range of responsibilities. There’s no rigid job description—people step in where needed, which keeps our work both dynamic and rewarding.”
What’s next for the Markdorf plant?
“We’re focused on growth—expanding our clutch business and driving innovation. It’s an exciting time, and we’re eager to continue strengthening our role in Solero’s success.”
